Clicked something interesting using CellSerf? Well forward it to us at users__AT__cellserf.com from your mobile handset.
It can be anything, an audio clip of you singing, a video of your child dancing, a picture of your grandma, your new bike or car, …. if its interesting then just share it with us. We will put the best messages on this blog along with a short one liner about you.
CellSerfers go on show us your creativity.
With CellSerf on your mobile phone it instantly becomes more powerful. With CellSerf you can do IM, messaging and email that too using video, voice, picture and text.
Today users not only use their mobile handset to talk but also to listen to music, click videos and pictures. But sharing this multimedia content was never easy. One would have to transfer the pictures to a computer before sharing them with friends through email. With CellSerf you can share your live pictures immediately with your friends. Just click and share. Send it as an email or as a multimedia message. Your friends can get your messages on their mobile phone or computer.
Your phone’s multimedia capability is brought to the fore. Communicate using video, voice and pictures. Communicate using IM, email and messaging. Stay connected on the go and at all times with CellSerf.
CellSerf Mobile Email allows users to send Video, Picture, Voice and Text messages as Emails to their friends on their computer.
On signing up with CellSerf, a user will get a mobile email ID that is based on their phone number. For example, a user with mobile number +911234567 in India gets the mobile email ID +911234567@cellserf.com
With CellSerf you can immediately click videos and share with friends. They can view it on their computer and reply to you. CellSerf converts your mobile handset into a powerful communication device. The mobile phone is many times more powerful now! CellSerf lets you do a lot more with your phone now.
The mobile email ID is very useful for friends on computers to send emails that are instantly received on the mobile phone. Incoming messages and emails are stored in the inbox of CellSerf. All messages can be saved, forwarded or replied from the mobile handset.
CellSerf Mobile Messaging allows users to send Video, Picture, Voice and Text messages as SMS to their friends on mobile. What’s more these multimedia SMSes are free.
With CellSerf the user doesn’t have to type. The user can communicate in style using video, picture and voice! After all what is the use of a multimedia phone if you cannot communicate with your friends using video, picture and voice? CellSerf enables this free. All you need is GPRS/EDGE/WLL connectivity on your phone and you can start sharing your live videos with your friends. Once you get hooked on to the convenience of using CellSerf you will view your phone with a new found attachment!
The Instant Messaging service of CellSerf enables users to connect to their Yahoo (http://messenger.yahoo.com), MSN (http://get.live.com) and Google Talk (http://www.google.com/talk) accounts together. This is in addtion to the Free Multimedia Messaging and Email that CellSerf enables.
There are several IM applications for mobile, however the unique feature of CellSerf IM is ‘Multimedia Instant Messaging’. Using CellSerf mobile users can send Voice, Picture and Video instant messages to their friends on Yahoo, MSN and Google Talk. The features not only add convenience to mobile users who find typing messages difficult and slow, but also enable users to share their world more creatively with their friends and family. Further the Group IM feature allows simultaneous chatting with multiple IM contacts. These features make CellSerf very convenient to use from the mobile handset. The multimedia capability of the phone is fully exploited by allowing a user to communicate using voice, video and pictures.
The interesting part of CellSerf IM is that it does not require VoIP or 3G network to send Multimedia IM from mobile. The application uses innovative technology to communicate multimedia content over 2.5G network. As India is still in the planning phase for the deployment of 3G, CellSerf IM offers never before convenience to the Indian mobile community.
If the installation is successful, you should find CellSerf in the list of installed Java applications for most phones, in the main menu or the “My Own” menu for Symbian phones, or in the “Java Games” menu for some other phones.
CellSerf runs on devices that support CLDC 1.0 and MIDP 2.0. This includes the vast majority of mobile phones sold after 2003 that support Java. The CellSerf application is completely free but you may be charged by your network operator for internet access.
If you face any problems in installing and running CellSerf on your mobile phone please search the blogs here for answers. If you still have problems after that then feel free to write to us at users__AT__cellserf.com
This is an interesting piece on Mobile Advertising that appeared in exchange4media in September 2007.
Advertisers to vie for that two square inch space on your mobile handset
Dr L Venkata Subramaniam
exchange4media.com, Sunday, September 9, 2007 — The mobile advertising space has seen a lot of activity in the recent past and this space is likely to hot up in the near future. As of March 2007, there were 165 million mobile phone users in India. The worldwide numbers stood at close to 2.2 billion mobile phone users. In India, the current yearly ad spends on mobile phones stand at just $5 million, while worldwide it is $1.2 billion. But this is a segment where the ad spend growth rates are expected to be in excess of 500 pr cent a year!
So far the bulk of the ad spends have been in outbound telesales calls and the pushing of SMS and MMS ads to users. But research indicates that there is a lot of resistance to such advertising from consumers and in some countries like India the judiciary has stepped in to ban such ads as they are perceived to be intrusive.
On the other hand, advertisers perceive the handset as a very intimate way of making contact with consumers and are looking at ways to penetrate this medium. A recent survey found that young Britons would rather give up sex than live without their mobile phones. Whether this is true in India or not, advertisers know the mobile phone is always with the consumer and that it is the best way to reach out to her. There is realisation that with so much clutter in other mediums like TV, newspapers, etc., the mobile phone offers an intimate, no-clutter, mass medium for advertisers. In India, the number of mobile sets is much, much larger than the number of television sets, which stands at 80 million today. By the year-end the total number of mobile connections is likely to cross 200 million, which is larger than the total readership of the print media.
So, how are the advertisers trying to exploit this medium and reach out to consumers? First, what is it that consumers want? Research shows that consumers generally accept advertisements on their mobile phone in return for ‘free’ media and applications on their handsets. So far the mobile handset has predominantly been used only for talking and sending SMS. Now that is changing with a lot of multimedia rich phones available at a reasonable price in the market. Users now also want information, applications and rich media on their phones. A lot of players are realising this need and stepping in to provide this to the consumers.
Currently, there is not much information one can get on the mobile phone. Browsing on the small mobile screen is such a hassle. New ways of providing useful information on the mobile phone are needed. One of those stepping in to fill this void is Google, which wants to provide its famous search engine, email and interactive maps loaded on the phone to tap this medium for ads. Its CEO, Eric Schmidt, believes that mobile phone adverts are “twice as profitable or more than non-mobile phone ads because they are more personal”. Scott Berg, the Worldwide Media Director of Hewlett Packard, believes search term based advertising is the way forward as it allows the consumers to opt for rather than be pushed with irrelevant ads. Just like on the Internet, search term based advertising can be big on the mobile phone if effective ways of presenting useful information on the small mobile screen are found.
The premise of application providers is that users will get cool and useful applications for free on their handsets, which will be paid for by advertising. This suits both the consumer and the advertiser. CellSerf.com has developed the next generation messaging service that elevates the user experience beyond text to take full advantage of the mobile phones multimedia capability. CellSerf is a Value Added Service offering voice, video, picture and text SMS and voice and video email and instant messaging to the users for free. CellSerf.com partners with media companies to deliver ads to CellSerf messaging service users.
Rich media content is one space that has attracted the maximum players so far. STAR Plus Mobile, Indiatimes, Airtel Live, and many other sites offer movie clippings, mobisodes, wallpapers, ringtones, games, etc. The content at these sites is either charged per download or if it is free then it comes along with advertising. ZestADZ from mobile-worx, for example, embeds ads within WAP pages, mobile applications, mobile games, mobile content decks and SMS messages. UK-based Affle sends ads along with SMS messages by using part of the screen for advertising. This way the consumer does not view the ad as an intrusion but instead finds them useful as they are personalised based on the consumer’s interests. The personalisation is based on natural language processing of the content of the messages exchanged by the consumer.
Only certain types of mobile content are going to attract consumers and whatever attracts the consumers is in turn going to attract advertisers. Advertisers are waiting for applications which will turn the mobile phone into a utility for the consumers. When this happens – likely to be very soon – the consumer will benefit from the useful applications and the advertisers will benefit by finally being able to target the consumer in a positive way on something as personal as her mobile phone.
CellSerf was launched on October 12, 2007.
CellSerf launches next generation multimedia IM, email and messaging application for mobile phones
New Delhi, India, Friday, October 12, 2007 — CellSerf ( www.cellserf.com) today launched its mobile application for Multimedia Instant Messaging, Global Multimedia Mobile Messaging and Multimedia Email that allows users to go beyond the traditional style of communicating in Text. The application and service is free to use which means with CellSerf application on the phone, users can exchange Multimedia (MMS) and Text messages for free.
The Instant Messaging service of CellSerf enables users to connect to their Yahoo (http://messenger.yahoo.com), MSN (http://get.live.com) and Google Talk (http://www.google.com/talk) accounts together. There are several IM applications for mobile, however the unique feature of CellSerf IM is ‘Multimedia Instant Messaging’. Mobile users can send Voice, Picture and Video instant messages to their friends on Yahoo, MSN and Google Talk. The features not only add convenience to mobile users who find typing messages difficult and slow, but also enable users to share their world more creatively with their friends and family. The interesting part of CellSerf IM is that it does not require VoIP or 3G network to send Multimedia IM from mobile. The application uses innovative technology to communicate multimedia content over 2.5G network. As India is still in the planning phase for the deployment of 3G, CellSerf IM can offer a big difference to the Indian mobile community.
Similarly, the CellSerf mobile Messaging and Email allows users to send Video, Picture, Voice and Text messages as SMS and emails to their friends on mobile and desktop respectively. Video and Voice email service is very popular in developed mobile markets such as Europe, Japan and China. CellSerf is pleased to launch this service in the Indian market. On signing up with CellSerf, users get a mobile email ID that is based on their phone number. For example, a user with mobile number +919810780061 in India gets the mobile email ID 919810780061@cellserf.com . The mobile email ID is very useful for friends on computer to send emails that are received instantly on the mobile and which can be replied to. The mobile messaging and email services are also free to use.
In the Indian market landscape, where a large number of mobile users are outdoors and have limited or no access to the Internet on computer, CellSerf mobile application offers a big relief to stay connected to their IM friends and send and receive emails conveniently on mobile.
CellSerf’s founder Vishal Batra said, “With CellSerf application we are envisioning the VAS 2.0 era where mobile value added services and content are user initiated and community driven. The content producers can reach out to mobile users the same way they reach out to the users on the Internet with a computer. For example, our application supports the delivery of multimedia content on mobile which can be a MP3 song or a short video script. To get multimedia content on the phone, the users can simply provide their CellSerf mobile email ID to content providers and the rest is as simple as sending an email with an attachment. The application also provides support for mobile transactions.”
Batra added, “We also offer mobile media solutions to advertisers who can reach out to young mobile users in their geography to get better returns for their advertising money by doing personalized advertising on a medium as intimate and focused as the mobile phone.”
The beta version of the application was released in March 2007 and already there are a few thousand beta users of CellSerf around the world. After today’s launch CellSerf hopes to grow its user community quickly. CellSerf believes that the application should be on every Internet enabled handset in India by 2009.
About CellSerf
CellSerf is a Mobile Media and Technology company (www.cellserf.com) based out of New Delhi and Sunnyvale, California. CellSerf has developed the next generation messaging service that elevates the user’s experience beyond text to take full advantage of the mobile phone’s multimedia capability. CellSerf offer’s an integrated application for Multimedia IM, Email and Mobile Messaging for free.
Media contact details
Shivani Batra, Media Relations,
CellSerf,
+1 408 420 3072,
shivani.batra__AT__cellserf.com
Monika Aggarwal, Media Relations,
CellSerf,
+91 9810491740,
monika.aggarwal__AT__cellserf.com
Through this blog we want to connect with you, the CellSerf user. We hope this will be an informal and personal channel of communication between the CellSerf user and us. Send us your comments and we will be happy to respond.
CellSerf allows Multimedia Instant Messaging, Global Multimedia Mobile Messaging and Multimedia Email from your mobile handset. CellSerf allows you to go beyond the traditional style of communicating using text to utilize the full multimedia capability (video, voice and picture) of your mobile handset.
If you are not already a CellSerf user then come become a CellSerfer. Point your mobile browser to cellserf.com/app to install. CellSerf is free!
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